Transform into a highly sought-after, versatile digital marketer spearheading customer-centric approaches and driving business expansion.
Duration
32 hours. Online. 4 hours/week
Fees
Rs.10, 000 + GST
Program Overview
Coaching by Industry Experts
Online Video Classes
5+ Case Studies and Live Projects
10+ Tools
Certification on course completion
Top Skills You Will Learn
SEO, SSEM, Social Media, Content Marketing, Branding and Analytics
Job Opportunities
Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager, Associate Digital Marketing
Who Should Take This Course?
This course is ideal for:
- Marketing Professionals
- Business Owners
- Students
- Entrepreneurs
- Freelancers
Easy Setup, Loads of Flexibility
Get your theme setup in minutes with just the basics or dive in deeper and fully customize your site with just the right amount of settings.
Helpful Documentation
For those moments where you just aren’t quite sure, our documentation is ready. From basics to in-depth theme settings, it’s all here.
Fast & Friendly Support
We're standing by to answer any general or theme-specific questions you may have. Professional support when you need it most.
Ready for Your Favorite Plugins
Our themes are compatible with all the major you know, love, and rely on. Page Builder, WooCommerce, and Jetpack, just to name a few.
High Quality, Vetted, Secure Code
Based on the benchmark Underscores starter theme, our theme code is thoroughly vetted and secure.
SEO Optimized
Our code meets the latest SEO standards giving your site the best chance of ranking well.
Crisp, Clean Designs
Keep the focus on your content and imagery. Our designs are crisp, clean, and sure to give your site the best chance of success.
Responsive, Mobile Ready
Designed for the mobile environment, our themes are responsive and look great on tablets on phones.
Built for Speed
Increase your site's page views and search engine score with a great load time. Our code is lightweight and optimized for speed.
Details of Program
- Understanding the basics of digital marketing and its importance
- Different channels of digital marketing and their significance
- Setting up digital marketing goals and objectives
- Creating and optimizing a website for better user experience
- Understanding website architecture, layout, and design principles
- Basics of on-page SEO and website performance optimization
- Understanding how search engines work
- Keyword research and analysis
- On-page optimization and technical SEO
- Link building strategies and tactics
- Overview of social media platforms and their demographics
- Developing a social media strategy
- Content creation and curation for social media
- Social media advertising
- Understanding the basics of email marketing
- Email list building and segmentation
- Email copywriting and design
- Email automation and analytics
- Overview of PPC advertising and search engine marketing (SEM)
- Setting up and optimizing a Google Ads campaign
- Understanding ad targeting, bidding, and budgeting
- Measuring and analyzing PPC campaign performance
- Understanding the basics of content marketing
- Content creation and curation strategies
- Storytelling and brand messaging
- Measuring and analyzing content marketing performance
- Understanding the importance of data analytics in digital marketing
- Setting up and using Google Analytics
- Measuring and analyzing website and campaign performance
- Creating effective digital marketing reports
